WHO WE ARE
Tanja Sipilä
Jenni Ritamäki
Jenni Ritamäki
Tanja Sipilä stands out as a dedicated advocate for sustainable, customer-centric business growth, blending her problem-solving powers with her ability to create tangible value. Her expertise spans an impressive range, including business development, brand strategy, and sustainable growth,
Tanja's professional journey is characterized by
Tanja Sipilä stands out as a dedicated advocate for sustainable, customer-centric business growth, blending her problem-solving powers with her ability to create tangible value. Her expertise spans an impressive range, including business development, brand strategy, and sustainable growth,
Tanja's professional journey is characterized by significant roles that showcase her innovative approach in leading design and retail-focused businesses. She has served as the Co-Founder and Business Adviser at WHITE SOCKS COLLECTIVE, Co-Founder at Glasshouse Helsinki Oy. Additionally, her leadership as CEO & Creative Director at World of TRE Japan Ltd and Founder & CEO at World of TRE Oy Ltd has been instrumental in significantly contributing to the Nordic sustainable lifestyle sector.
Her educational background, with an Master of Applied arts and MBA in International Design Business Management from Aalto University and an MA in Business Management further solidifies her role as a thought leader in the industry.
Tanja’s unique and extensive expertise in Nordic lifestyle, design, fashion, and architecture, having worked with over 600 Nordic companies, gives her a deep understanding and authentic perspective in these fields. This experience makes her an invaluable asset to any endeavor seeking to integrate the rich tapestry of Nordic design and sustainable living into its business model.
Jenni Ritamäki
Jenni Ritamäki
Jenni Ritamäki
Jenni Ritamäki is a Finnish Executive Creative Director and Consultant with a profound expertise in design, conceptualizing, branding, and advertising.
Beginning her creative journey in various art and design institutions across Europe, Jenni gained extensive design skills and garnered her first international experiences. She swiftly disc
Jenni Ritamäki is a Finnish Executive Creative Director and Consultant with a profound expertise in design, conceptualizing, branding, and advertising.
Beginning her creative journey in various art and design institutions across Europe, Jenni gained extensive design skills and garnered her first international experiences. She swiftly discovered her calling in advertising and branding, making a significant impact in the industry by working with both small and large international agencies.
Jenni's career spans over 16 years, during which she has been instrumental in shaping the brand identities and growth strategies for a variety of lifestyle, luxury, and FMCG brands. Her expertise covers a broad range of media channels, enabling these brands to establish distinct identities and evolve in competitive markets. For the past nine years, Jenni has been based in Dubai, contributing her talents to prominent agencies such as Ogilvy, BBDO, DDB, and Leo Burnett.
Her notable work includes creating branding and advertising campaigns for clients like Meraas, Aldar, and Mags. Particularly noteworthy are her contributions to the branding and opening campaigns for City Walk, La Mer, and Al Seef, through which she realized the significant impact these projects have on the cultural and social dynamics of Dubai. Additionally, Jenni played a key role in the World Expo, creating pavilions for ten different countries in collaboration with Simmetrico company.
Jenni's deep understanding of the industry, coupled with her ability to connect with talented professionals, has enabled her to build a strong network and assemble teams for projects of varying scales. With experience across diverse markets such as Finland, Russia, Estonia, and the MENA region, and a client list that includes World Expo, Coca-Cola, Mastercard, and Volkswagen,